01
You’re not in the answer
Most buyers start with a problem, not a vendor name. On those questions AI often hands back a do-it-yourself checklist that names nobody, or it names your competitors.
Get named when your buyers ask AI.
Buyers ask ChatGPT, Gemini, Claude and Perplexity for a shortlist before they visit a single vendor’s website. Vutxo finds out what those assistants say about your company, then fixes what they get wrong or leave out.
We test on ChatGPTGeminiClaudePerplexityMicrosoft CopilotGoogle AI Overviews and AI Mode
The problem
01
Most buyers start with a problem, not a vendor name. On those questions AI often hands back a do-it-yourself checklist that names nobody, or it names your competitors.
02
An old headquarters on LinkedIn, a company with a similar name, a product you renamed two years ago. AI blends them together and repeats the mistake with confidence.
03
AI reads your pages and paraphrases them without saying where the advice came from. You did the work, and the buyer never learns your name.
Start here · Free
We ask the two most-used assistants the questions your buyers ask, then show you exactly what came back.
| Named when the buyer doesn’t name a vendor | 7 of 50 |
|---|---|
| Asked for a provider in your category | 5 of 12 |
| Asked about a problem you solve | 2 of 28 |
| Asked about a segment or requirement | 0 of 10 |
| Your pages used without naming you | 4 answers |
| Recognised correctly when asked by name | 8 of 10 |
Biggest gap: buyers who describe a problem get a checklist, not a vendor. That’s where most of them start.
How it works
About 30 buyer questions on ChatGPT and Gemini. You see where you stand before you spend anything.
A working session to understand your business: what you sell, who your ideal customers are, why they choose you and who you lose to. Most of all, what those buyers ask AI before they ever talk to you.
We expand the questions into your full query universe and run it across every major assistant. Each gap is ranked by impact and tied to the answers that show it.
We make the changes with your team, then ask the same questions again on every assistant. Progress shows up as a number you can check.
Beyond the snapshot
Thirty questions show the pattern, but buyers ask in far more ways than that. Paid work starts with a kickoff to understand your business, then maps every way your buyers actually ask and runs all of it on every major assistant, so the plan rests on the whole picture.
What the query universe covers
Services
We work out what your ideal customers actually ask AI, in their own words, at each stage of buying. Then we shape your positioning and messaging around those questions, so your company is part of the answer they get.
One clear description of who you are, used everywhere AI looks: your site, structured data, LinkedIn, Crunchbase and directories. This is what stops the mix-ups with companies that have similar names.
Pages that answer the problem questions your buyers ask, built on your own data, with your name inside the passages AI quotes.
Reviews, directory listings, comparison pages and trade press. AI gives more weight to what others say about you than to what you say about yourself.
Your query universe, asked again on every assistant on a schedule, so you can see what changed, where competitors moved and what to do next.
Who you work with
Alex Cannon
Founder · Málaga
Alex has spent more than ten years leading growth, marketing and partnerships at B2B SaaS and fintech companies, most of it from Málaga. That means building pipeline, getting complicated products onto buyers’ shortlists and making sales and marketing agree on what a good lead looks like.
When buyers started asking AI for those shortlists, Alex set out to measure how the assistants actually decide.
Published research
Local
Vutxo is a Málaga agency working with B2B companies across Málaga, Marbella and the Costa del Sol, whether you’re a Málaga TechPark scale-up or an international firm running its European business from here.
If your buyers are in Madrid, London or Berlin, that’s fine too. What matters is where your buyers are, not where you are, and most of the work happens remotely. If you’re local, we’re happy to meet in Málaga.
FAQ
It makes sure the large language models behind ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews and AI Mode know who you are, describe you correctly and recommend you for the right questions. It’s also called generative engine optimization (GEO) or AI search optimization.
The free snapshot uses ChatGPT and Gemini. Paid work covers ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews and AI Mode.
Yes. You get the full report whether or not you hire us for anything afterwards.
If you want to go further, we start with a kickoff meeting to understand your business and what your ideal customers ask AI. That shapes the questions in your full query universe, and the positioning and messaging that put your company in the answers.
No. We’re based in Málaga and work with B2B companies across Málaga, Marbella and the Costa del Sol, and remotely with companies anywhere in Europe. All our work is in English.
No, and be wary of anyone who says they can. Assistants change, and answers vary from one run to the next. What we can do is fix the causes we find and show you the same questions answered before and after.
Free for B2B companies
Tell us which company to test. We’ll reply by email to confirm your category and main competitors, then run the questions.